Vimbayi is the Founder of #Adtags, a proudly African based marketplace that helps conscious brands source desperately needed images of people of colour for advertising, from everyday social media users around the world. After 15 years of working in media, Vimbayi knows that the power of visual representation is lifesaving. She was invited to expound on her thesis on the TED stage in her thought-provoking talk entitled: “Can an Image Save a Life?” Vimbayi is happiest grilling heads of states, captains of industry, thought leaders, and influential disruptors (politely) at prominent conferences and private events. Audiences enjoy watching her guests reveal themselves in down-to-earth ways that other interviewers haven’t been able to achieve. Vimbayi is therefore sought after for her personable and diplomatic interview style which allows her to connect with some of the most media avoidant personalities. Her activism for creating new narratives: for women, people of colour, her African continent and tech in the age of the Fourth Industrial Revolution is at the heart of everything she does. She has served communities in different parts of the world as a rape crisis counselor, mentor to the next generation of leaders, cofounder of a Business Sustainability consultancy and publication in China, and most notably was instrumental in improving intercontinental relations as the “Face of Africa for China” as the first African anchor on Chinese state news, which broadcasts to over a billion viewers globally. She also helped lead Zimbabwe’s Presidential delegation on their maiden voyage to Davos 2018, to thaw and re-establish relations with the West. Vimbayi has featured in several publications, been invited to present on the TEDGlobal, and TEDx stage; was recognized as a "Young Global Leader” by the World Economic Forum; a "New Generation Leader" by the African Leadership Network; declared one of Zimbabwe's "Most Influential Under 40"; and was appointed by the Chinese government as a "Special Friendship Envoy and Cultural Ambassador".